Quality, Value, and Customer Satisfaction - Colombia

Create value for the client and promote a relationship of trust.

Bridgestone creates a global framework in collaboration with all related Bridgestone entities and stakeholders to proactively identify, prioritize and address customer quality issues in keeping with the intentions of our founder to: "Serving Society with Superior Quality".

The Bridgestone Quality Mission statement is one of its hallmarks, which is why the company consistently works on improving its processes by delivering high-quality products and services throughout the value chain. It uses constant innovation to optimize performance and create value for customers in all aspects related to the business.