Bridgestone Costa Rica has a range of communication channels to interact with its customers, including social networks, surveys, training sessions, and meetings.

With respect to dealers, the Trade Marketing Department implemented the Trader figure to ensure constant communication with them through emails, incentives and promotions, face-to-face meetings, and video conferences.

The Trader also seeks to get involved with all players engaged in each channel, including Sales, Dealers, Sub-Dealers, and BOSS to obtain information that result in specific strategies to increase Sell Outs at the Points of Sale, while ensuring the implementation of the current tools and strategies.