Bridgestone is a Japanese company dedicated to the production and marketing of tires, committed to Serving Society with Superior Quality, through its operations, corporate activities, internal policies and attention to stakeholders. These aspects are aligned with The Bridgestone Essence, the philosophy stipulated at the corporate level.
Seijitsu-Kyocho
Adhere ourselves to the good faith principles regarding work performance, the way we treat others and how we commit with society.
Shinshu-Dokuso
Adhere ourselves to the good faith principles regarding work performance, the way we treat others and how we commit with society.
Genbutsu-Genba
Take the time necessary to verify personally in-terrain and use our empirical observations to make decisions.
Jukuryo-Danko
Research of all options and possibilities, paying special attention how to execute decided actions.