• Annual Report | Responsible Banking 2021
LikeU

Credit Cards

Listening to our customers has brought us a number of successes. We are certain that better engagement is the key to identifying their needs and meeting their expectations. This is why we decided to create a product together with them: LikeU credit cards. The major benefits that define the essence of these cards are personalization, security and digitalization.


By listening to our customers, we have been able to better understand their preferences, such as how important a number of social and environmental causes are to them and their desire to become agents of change and create a positive impact on our modern and challenging world. Bearing this in mind, we focused on creating a product that helps build a sustainable future - one in which empathy is the keystone - while also covering the financial needs of our customers. Since its launch, we have issued 488,396 LikeU credit cards to our customers.

The cards are available in six different colors, and each one supports a specific social cause:

  • LikeU Red: children's education.
  • LikeU Green: land ecosystems.
  • LikeU Blue: oceans.
  • LikeU Pink: breast cancer.
  • LikeU Star: cerebral palsy and autism.
  • LikeU White: child health and nutrition.

In 2021, we made LikeU seed capital donations as part of our commitment to driving the progress of society and promoting environmental conservation. The donations were earmarked for five Social Responsibility causes in conjunction with prestigious organizations in Mexico.

These causes are related to the colors of each card and include the following: