Business

model and strategy

We follow The Santander Way...

Our purpose

To help people and
business prosper.

Our aim

To be the best open financial services platform, by acting responsibly and earning the lasting loyalty of our people, customers, shareholders and communities.

Our how

Everything we do should be
Simple, Personal and Fair.



Our business model | Our customer focus, global scale and diversification are the foundations for generating value for our shareholders

Continuing to execute our three strategic priorities:













1. One Santander:

Note: 2021 data and year-on-year changes (underlying profit, loans and funds in constant euros).
A.Underlying RoTE. RoTE adjusted based on Group’s deployed capital calculated as contribution of RWAs at 12% would be 9.9% (+5.4pp).
Note: 2021 data and year-on-year changes (underlying profit, loans and funds in constant euros).
A. Underlying RoTE. RoTE adjusted based on Group’s deployed capital calculated as contribution of RWAs at 12% would be 24.6% (+13.8pp).
B. Acquisition of SC USA minority interest closed on 31 January 2022. The announced acquisition of Amherst Pierpont is subject to completion, regulatory approval and other conditions.
Note: 2021 data and year-on-year changes (underlying profit, loans and funds in constant euros).
A Underlying RoTE. RoTE adjusted based on Group’s deployed capital calculated as contribution of RWAs at 12% would be 26.0% (+3.9pp).

Building a more responsible bank by embedding ESG in our strategic priorities

In 2021, One Santander focused on helping customers in the transition to a green economy, jointly developing green products and services across regions, while promoting the financial health of our diverse customer base, especially the most vulnerable.

2. PagoNxt:







A. Constant EUR mn and YoY changes in constant euros.
B. TPV: Total Payments Volume.
C. Changes in constant euros (estimated fiscal year from May’21-April’22 vs May’20-April’21). Management accounting data

3. Digital Consumer Bank:


Note: 2021 data and year-on-year changes (underlying profit, loans and funds in constant euros).
A. Underlying RoTE. RoTE adjusted based on Group’s deployed capital calculated as contribution of RWAs at 12% would be 14.8% (+2.5pp).

ESG commitments: we are creating value for our shareholders by focusing on delivering profitable growth in a responsible way

In 2021, we continued to deliver on our ESG commitments, supporting our customers’ green transition and financially empowering more people



Note: audited data.
A.Only SCIB global business.
B. All segments excluding SCIB and WM&I.
C. AuMs classified as Article 8 and 9 funds (SFDR) from SAM, plus third-party funds and other ESG products according to EU taxonomy from Private Banking. We apply equivalent ESG criteria to SAM's funds in Latin America.
D. Banco Santander, S.A. emerged as the top financial advisor for renewable energy project financing in 2021, with a total deal credit of USD 10.3 billion and a market share of 28%, according to Bloomberg NEF’s H2’21 Clean Energy League Tables.

We continued to progress towards our 2025 ESG commitments and in our Net Zero target by 2050. In 2021 we set the first decarbonization targets to support the green transition: