One of our areas of focus as a Responsible Bank lies in supporting the comprehensive development of children in Mexico who are at a social and economic disadvantage. Through Fideicomiso Por los Niños de México, Todos en Santander (FPNM) a number of high-impact social projects have been financed, encompassing areas such as education, nutrition and health. This has allowed us to contribute to the creation of safe environments for child development.
Every year, the FPNM opens an application for CSO’s wishing to become part of the program. As a result of the circumstances surrounding the COVID-19 pandemic, in 2020, and for the first time ever, this process was undertaken virtually, involving not only the working committee and academia, but also CSO’s and Santander Mexico employees directly. The 2020 application process focused on the same social investment strategies rolled out in 2019: an Annual Application Process and a Triannual Application Process.
Teamwork through strategic alliances is of the utmost importance in supporting the FPNM in its efforts to help children in Mexico. To achieve this, we work closely with the following organizations:
1. Fundación Merced: it focuses on monitoring the Triannual Application Process.
2. UNAM National School of Social Work: this partnership allows us to involve academia in the process of monitoring and deciding which social projects are supported by the FPNM.
3. Universidad Anáhuac: it offers consultancy in how to measure the results of the FPNM through workshops and guidance.
4. Medio Ambiente Acuavita A.C.: it helped us develop the Contingency Plan Workshop to analyze the risks of implementing projects in a post-COVID-19 context.
During October 2020, 65 of the Bank’s employees, in their capacity as volunteers, helped evaluate projects applying for financing from the FPNM in 2021. In total, 40 evaluation sessions were held, during which 119 CSO’s and their projects were assessed. In addition to our employee volunteers, 11 university interns were also involved. Some 271 volunteering hours were invested to support boys and girls from vulnerable backgrounds, helping directly benefit 215 people.
Our sustainability strategy focuses on working alongside prestigious organizations that have the same mission as the Bank: contributing to economic growth and development in the country.
We support causes that focus on education, health, environmental conservation, social welfare and any other action that guarantees community prosperity. For more than 16 years, our ATM network has offered our customers and users the opportunity to make voluntary donations to these causes and contribute to social development.
We have channeled more than MXN $427,427,713 since we began this program, which has helped us support the most vulnerable communities build decent homes and offer them access to education, in addition to protecting children in Mexico and the environment.
This organization offers support to children and young people from low-income backgrounds who have cancer. For the fourth year in a row, we used our ATM network for fundraising, achieving a total of MXN $3,114,693, which was used to treat 452 children and young people through comprehensive medical treatment and free medication.
This is a program from the Mexican Association of Banks and Fundación Televisa that is aimed at low-income students, helping them continue their studies, and teachers by offering scholarships aimed at different levels of education:
This has been made possible by fundraising efforts through our ATM’s; however, given the public health crisis, it was not possible to implement this program. Nevertheless, we were able to donate MXN $4,634,019 in seed capital, benefitting 1,268 people.
For a number of years now, we have used our ATM’s to support this United Nations organization that protects the rights of children around the world, especially in terms of their right to education. During 2020, we collected MXN $1,665,558 to benefit 290 teachers, 64% of whom were women.
For 13 years we have been working with this organization that focuses on protecting forests in order to guarantee sustainable community development. In 2020, we raised MXN $1,905,570, benefitting 5,202 people, 859 women and 4,343 men.
The School of Self-Improvement, Excellence and Results (Escuela SER) is tasked with offering quality education to children from vulnerable backgrounds. This is the second year we have partnered with this organization, and we raised MXN $1,464,534 through our ATM network, benefitting 3,206 students and teachers.
In order to eradicate food poverty, we joined the Va por mi cuenta initiative, raising MXN $1,577,358 for the operation of Las Golondrinas, a community kitchen that benefitted 3,985 vulnerable children.
We also made donations to:
Red Cross: to provide support as a result of the impact of the pandemic, we decided to help Red Cross medical staff, who, every single day, fight to save people’s lives.
Those Who Inspire: to drive the progress of society, we joined this initiative, the goal of which is present figures who are a source of inspiration to young Mexicans.
Consejo de la Comunicación 2020: we joined this initiative to offer Mexican society access to communication campaigns that create a value-added social impact and drive continuous improvement.
Women on Boards México 2020: we are committed to gender equality, which is why we support this campaign, the goal of which is to promote an increase in the number of women in positions of power within companies.
Fundación Albeniz: La Escuela Superior de Música Reina was created to support talented young people and help drive their musical development, bringing everyone closer to high-quality music. As a result of the COVID-19 pandemic, we provided support to allow them to continue their musical education.
We have made advances in achieving our mission - contributing to the progress of people and of companies - thanks to the hard work and dedication that our employees have demonstrated to vulnerable communities. Every year, we implement volunteering programs to promote a culture of solidarity among our employees, to ensure that they embody this and other values necessary for their holistic personal development.
We achieve this by raising awareness among employees of social and environmental requirements in our everyday lives, inviting them to help find solutions to these problems, within the bounds of their capabilities. During 2020, as a result of the public health crisis caused by COVID-19, some of our volunteering was undertaken remotely. In 2020, we achieved:
Our major volunteering activities in 2020 are outlined below:
During October 2020, 65 of the Bank’s employees, in their capacity as volunteers, helped evaluate projects applying for financing from the FPNM in 2021. In total, 40 evaluation sessions were held, during which 119 CSO’s and their projects were assessed.
In collaboration with Fideicomiso Por los Niños de México, Todos en Santander, nine webinars were transmitted to the organizations supported by FPNM.
These transmissions have benefited both children and adults, covering areas such as health and well-being; healthy habits for children; the importance of environmental conservation; COVID-19 and child health; managing emotions in children; and, coming to terms with loss.
Of the webinars transmitted, a total of 8,220 people were benefitted: 2,985 girls, 2,351 boys and 2,884 adults.
Two courses were offered focusing on strategy, innovation and transformation in the financial services sector. The first course was held in June and was aimed at 54 teachers, 16 women and 38 men, from eight academic departments with ITAM. The second course was held from August to December and was aimed at 43 students, 14 women and 29 men, all of whom are in the final semesters of undergraduate programs.
Both courses were given by a distinguished group of executives from the Bank who are directly responsible for a number of different business areas and the processes of transformation and continuous improvement, respectively.
From 2019 to date, the Santander Professional Program at ITAM has directly benefitted a total of 139 participants, including both teachers and students.
In January 2020, a total of 700 additional nutritional kits were donated to 700 boys and girls from 14 Mazahua-Otomí communities. At the offices of Fundación Bobashi, a thematic scavenger hunt was held in order to help boys and girls better understand their rights through play. Employees from our corporate offices took part in this event, presenting 100 gifts to the boys and girls present.
In June, and as a result of the COVID-19 public health crisis, a food drive was organized to donate 500 nutritional kits to 500 Mexican families from the Mazahua-Otomí communities, benefiting a total of 2,763 people.
The pandemic has represented a major risk for society, especially among the elderly. Through our Tuiio community program, our goal was to help 18 retirement homes located within our communities, involving all Tuiio employees in order to ensure a greater impact. A total of 772 employees took part, helping 402 grandparents by offer them kits to help cover their basic needs.
Three volunteering programs were organized in conjunction with Risk Pro in order to improve the quality of life of children living in Mexico and are supported by the institutions benefited by the FPNM.
As part of the Bank's commitment to the community, we donated humanitarian aid to benefit more than 36,000 people affected by the flooding in 10 towns and cities in the state of Tabasco during the month of November 2020.
Santander Mexico has always shown its solidarity for emergency situations in the country, which is why we directly supported 36,000 people affected by the flooding in Tabasco by providing food and hygiene supplies.
The aid we provided reached some of the most vulnerable communities located in areas that were particularly affected by the flooding, and it was possible thanks to a co-investment with World Vision Mexico and Fundación Gigante (19,915 people benefited), our partnership with the National Center for Epidemiological Contingencies and Disasters (CENACED), and the logistical support of Juntos X México and Por Tabasco (16,190 people benefitted).
We closely monitored employees from the state who had been affected in order to ensure they were safe and if they needed any help. This is why we launched a fundraising campaign in the southeast region, during which a total of MXN $27,222.80 was raised. We then doubled this, reaching a final total of MXN $54,445.60.
Tuiio supported the areas of Tabasco affected by the flooding by donating 249 food parcels, with a total value of MXN $27,790. This was possible thanks to the participation of 62 employees The food parcels were divided and delivered in the following manner:
This public health crisis arrived without warning in 2020 and spread rapidly, affecting every sector of Mexico and around the world. Despite the adversities faced, we implemented a range of support programs in Mexico to help mitigate the impact caused by the COVID-19 pandemic in every aspect possible.
We worked with Fundación CMR, A.C. and Comedor Santa María, A.C to combat anemia and malnutrition in children. We supported 120 vulnerable boys and girls in the community of Santiago Tlapanaloya, Tepeji del Río, Hidalgo.
Each of the children registered with the community kitchen received a meal every single day. As a result of the pandemic, these meals were delivered in order to ensure compliance with all health protocols . They were also offered tools to help them make the right decisions, reduce domestic violence, and promote resilience.
In order to mitigate the economic impact on vulnerable families as a result of the public health crisis, we donated food parcels and hygiene kits to 6,202 families from the states of Mexico, Puebla, Guanajuato and Mexico City. This donation, which represents an investment of MXN $2,139,690, was made through Fundación AMA and in collaboration Zurich Foundation. Santander’s investment totaled MXN $1,069,845.
In total, some 31,010 people were benefited, 15,505 of whom were supported by Santander, including domestic workers, farming families, migrants who are stuck in Mexico, and people who sell products on the street, work at fairs, or who lost their jobs.
In order to support the most vulnerable sectors during this crisis caused by the pandemic, we launched Esto lo superamos juntos (We overcome this together). This portal can be freely accessed by people and companies no matter whether they are customers of Santander or not , and its goal is to mitigate the impact caused by the public health crisis. It contains valuable information for entrepreneurs and SME’s, in addition to offering the community in general official information from the government, health and wellness tips, entertainment and remote working options, a directory of volunteers for mutual support, and a section including all our programs that aim to help combat adversity caused by COVID-19.
In partnership with BBVA Mexico, We developed the digital platform that offers the general public free access to a personal and family COVID-19 self-diagnosis tool. The app, which was donated to the Mexican government, also offers information about the location of COVID-19 health centers and hospitals, in addition to providing direct access to press conferences, FAQ and tips. Telcel also collaborated on this project, offering free access to the app so that users do not have to use their data plans and are not charged for text messages.
In conjunction with Fundación Gigante and Zurich Santander, we made a donation to medical and administrative staff at the Salvador Zubirán National Institute of Medical Sciences and Nutrition and the National Institute of Respiratory Diseases (INER), who treat patients with COVID-19. We provided 125,000 hot meals prepared by Grupo Presidente and Grupo Restaurantero Gigante, through their Toks, Panda Express, El Farolito and Beer Factory brands, ensuring strict compliance with hygiene and packaging measures. These packages included a letter in which Santander thanked them for their outstanding efforts during this public health crisis.
These meals were donated in June and July 2020, benefitting 3,800 people through a total investment of MXN $3,886,000, encompassing 20,600 breakfasts, 31,500 lunches and 14,900 dinners.
Through an investment totaling MXN $15 million in mid-2020 we donated equipment to the National Institute of Respiratory Diseases (INER), providing them with 1,250 circuit boards for ventilators, 38 hospital beds, 100 vital signs monitors, and 50 ventilator heating units. Also, Zurich Santander, in conjunction with the Zurich Foundation, joined this delivery with 10,068 3M N95 masks and 4,000 surgical gowns.
Through the Contagia Solidaridad initiative, supported by Grupo Coppel, Fundación FEMSA, Santander, Soriana, Fundación Televisa and OXXO, we provided more than 9.3 million PPE kits to more than 90,000 healthcare professionals from 150 hospitals and 16 Red Cross delegations. These companies came together at the end of April to ask the general public to support this initiative in May and June in a number of different ways. The original goal set by the alliance was exceeded, and it has helped protect almost 20% of the country’s healthcare workers.
Donations were received directly in the account through our countrywide ATM network and at participating OXXO stores. We invested MXN $23,000,000, and the generous contributions made via Santander ATM’s and donations to the Ayuda Santander account in May and June, in addition to the donations made as part of the OXXO Round-Up campaign, totaled just over MXN $10 million. These were then quadrupled thanks to the contributions of Grupo Coppel, Fundación FEMSA, Santander and Soriana.