• Responsible Banking Report | 2019

Communities

Our role is to drive development in order to have a positive impact on each of the communities in which we live and work. Our commitment focuses on forging alliances to help ensure a better future for all.


Trenzatón

México

One of the most vulnerable moments for women diagnosed with cancer is hair loss. As part of our support for the fight against breast cancer, in October 2019 we carried out the first Trenzatón Santander.

Thanks to the enormous heart of our employees we were able to collect more than 180 braids for the elaboration of oncological wigs. We worked in alliance with México Sonríe Foundation which, through the weaving and elaboration of wigs, economically and psychologically empowers vulnerable women who generate an income through this work.

The great solidarity generated by the cause allowed us, in just three weeks, to triple the initial goal of 50 braids and benefit 9 women from the Santander family. This was possible thanks to the participation of 138 donors, men, women and girls, who had their haircut live at our corporate building in Santa Fe, at Contact Center Querétaro or who sent us their braids with messages of strength and encouragement for our beneficiaries.




“With Trenzatón Santander we wanted to give hope to our daughters, mothers, sisters and colleagues who are fighting cancer. The response of our employees exceeded all expectations. Solidarity and empathy for the cause allowed us to bring joy, dignity and hope to these great warriors”.

Marcela Espinosa
Director of Public Relations, Internal Communication and Sustainability.







17.17 Encourage and promote effective public, publicprivate and civil society partnerships, building on the experience and resourcing strategies of partnerships

Fideicomiso Por los Niños de México

Fideicomiso por los Niños de México, Todos en Santander is a nationwide successful social investment model in Mexico, which came about as a proposal from our employees to voluntarily donate a portion of their salary to help underprivileged children, an initiative that has been supported by the Bank since its inception.

Through its commitment to contributing to the social wellbeing of Mexican children in the areas of nutrition, health and education, we are certain that it has received more than it has given to the social organizations that we support.

Every year, through an application process, we choose the most viable projects to help improve the lives of numerous boys, girls and teenagers in Mexico.

We strive to forge partnerships that help improve the living conditions of children in Mexico, in addition to driving the specialization and professionalization of the people who make this possible.

  • 1. Fundación Merced: It analyzes processes to consolidate organizations and evaluates the quality of service they offer.
  • 2. CLARES: It checks that the organizations supported have a methodology in place to assess the impact of the financing offered by Fideicomiso por los Niños de México.
  • 3.ENTS-UNAM*: It supervises and analyzes social responsibility measures in the 67 projects undertaken by Fideicomiso por los Niños de México. In 2019, 12 interns helped us in this process.
  • 4. Fundación Quiera: It focuses on measures that help reduce burnout and improve the emotional health of employees within these institutions, which, in turn, promotes emotional health among the children they help.

Sustainable Partners

At Santander Mexico, we focus on partnering with prestigious organizations that share our principles, values and commitment to helping society move toward a more sustainable future.

For more than 16 years, we have used our ATM network to receive donations from customers and users who want to voluntarily, securely and efficiently support the social, educational and environmental causes we promote in conjunction with our partners.

Over this time, we have channeled more than MXN $417.7 million, which has helped promote equality and quality education, foment and protect the rights of boys and girls, fight against environmental damage, and offer thousands of Mexicans a home.

Furthermore, we also made donations to:

Dalia Women: Promotes professional development and leadership for women.

Fideicomiso Por los Niños de México: For the Formula 1 Grand Prix, employees were invited to make a donation of MXN $5,000 to FPNM in return for two tickets to the F1 event, with a total value of MXN $13,000. Around 200 employees donated.

Dog School: a Through Risk Pro Charity, our donation went to its internal civil protection program, an internal server and 8 computers for its veterinary hospital, offices, management, fundraising and training.























Corporate Volunteering


In 2019, our employees displayed their social vocation by participating in organizations and causes that help society and protect the environment.

Through these volunteering programs, our employees raise awareness regarding environmental and social problems, and they also become involved in finding a solution, creating a chain of best practices that have a positive impact both inside and outside Santander.

Among others, these were our main volunteering activities of 2019:

Humanitarian Aid

After the earthquakes that struck in September 2017, Santander Mexico has been working tirelessly to support those families affected, donating, to date, 705 new houses and 9 classrooms, which have benefitted just over 5,800 people in 6 states who were affected by this natural disaster.

Thanks to the trust placed in us by our customers who donated via Santander ATM’s, as well as the Bank’s own donation of MXN $1 for every MXN $1 donated, more than MXN $28.8 million has been raised. Thanks to these donations, 459 houses were built in 2018 and 246 during 2019. Another 368 houses are currently under construction, and they are expected to be completed by 2020, increasing the total number of new houses donated to 1,073.