- Responsible Banking Report | 2019
for Entrepreneurs
La magia del sabor
Chalco, State of Mexico
Through the “Tuiio Finanzas de tú a tú” program, we offer a clear and simple financing system that is aimed at informal entrepreneurs who want to make their businesses grow. This microfinancing program is underpinned by one premise: the best way to do things is whatever works for each entrepreneur.
She saw Tuiio as an ally to help her start a food business, and that is how “la magia del sabor” was born. Thanks to her Tuiio loan, her business has evolved, and she now offers catering services and sells ceramics to supplement her income. Through Tuiio, she has learned how to manage her money, save using her Santander card, and take advantage of the numerous benefits her loan has to offer. Today, she is focusing on growing her business to send her son to university.
Patricia Santos
Patricia Santos is an entrepreneur from Chalco, in the State of Mexico. Her positive attitude and big heart have helped her overcome adversity, such as the tragic loss of her husband and the challenge of bringing up her son by herself.
Through our services, we help numerous entrepreneurs make their dreams come true, helping to create jobs and driving economic growth within their communities.
As leaders, we know that the best way to drive sustainable growth is through collective action. This is why we focus all our efforts on ensuring we perform well and promote the prosperity of entrepreneurs and small businesses around the country.
8.5 By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value.
SME Programs
We are convinced that the small and medium-sized business segment plays a unique role in acting as a driving force for social development given its contribution to economic growth, job creation, and local and regional development. This is why we offer programs to help boost the growth of this segment.
Santander SME focuses on five major areas: Talent and Training, Employment, Internationalization, Connectivity and Financing, in order to help small companies overcome the major obstacles to their development and solvency.
Our loans that focus on social and environmental issues include:
Emprendedores
Loans for entrepreneurs who want to start their own business but who do not have the capital to do so.
Crédito agro
A loan that offers tangible benefits for our customers who are members of agricultural communities. These benefits range from extending their inventory financing period to providing flexible payments based on the agricultural cycle.
Impulsos comerciales
Financial support to promote entrepreneurship in specialist sectors in Mexico.
Mujeres empresarias
Financing to help drive the growth and modernization of companies owned by women and remove access barriers. Offered in conjunction with NAFIN.
Impulsos Nafin
Loans to promote economic development in each state or sector.
Emergentes Nafin
Programs to provide support during specific adverse situations, such as natural disasters. The goal is to help drive recovery in the affected area.
Mujer crezcamos juntas
A loan exclusively for female entrepreneurs who have a business they want to refurbish, modernize, equip, fix and/ or expand. This product is offered in collaboration with the federal government in Mexico.
Another major benefit that we offer SME’s are international business support and outreach programs. At Santander Mexico, we offer our SME customers the opportunity to forge business alliances and relationships with some of our partners, providing them with the option to export and import through the following programs:
- • Santander Trade: We offer our customers up-to-date information about the international market, as well as global databases, international directories and tailormade services to help them in their decision-making processes and support them in successfully expanding their operations internationally.
- • International Desk: This center provides help in consolidating the international operations of our SME customers through the Bank’s significant global presence.
SME Advance
We offer online courses that help contribute to the development of small and medium-sized companies. These courses focus on increasing the scope of the target audience that face-toface courses are unable to cover. We work in conjunction with the National Autonomous University of Mexico (UNAM) and the Tecnológico de Monterrey to offer a wide variety of courses: sale closing, social network management, languages (including English, Chinese and Portuguese), and advertising and promotion strategies, among others. In 2019, this online training encompassed:
- • 262 courses.
- • 1,767 training hours.
In 2019, we coordinated 7 events with customers:
- • Specialized Breakfasts: 48 SME’s benefitted.
- • Business Rounds:149 SME’s benefitted.
- • Fairs: 180 SME’s benefitted.
Inclusive Economy
We have established the following alliances to ensure we have the greatest possible impact in the SME sector:
- • Avanttia – It focuses on tax processes in Mexico, helping businessowners manage and control their company’s billing no matter where they are by using an Internetconnected device.
- • Cívico – This business geolocation service helps map relevant business information to offer SME’s services that help them connect with potential customers, as well as providing banking services to this segment in Mexico.
Santander SME Online Loan
We have two online loan models exclusively for SME’s, allowing us to accelerate customer response times from 48 hours to just 60 minutes after approval. This is in response to the expectations of our young entrepreneur customers, who are accustomed to applying online in a quick and simple way.
- • Crédito Simple for working capital, with terms of between 12 and 36 months.
- • Crédito Ágil for working capital, with a 12-month term.
This online support model allows the Bank to quickly and easily receive loan requests to streamline the process of assessing the information received and ensuring it complies with all requirements. This means that we can provide a response in just an hour, highlighting the value we place on the interests of our customers and on acting responsibly in this respect.
SME Online Onboarding
A strategic agreement with the Ministry of the Economy to recognize companies that have been registered as Joint- Stock Companies (SAS) as enterprises created by young entrepreneurs, in order to drive support for this financial sector within Mexico.
- • 2,275 accounts opened for SAS through SME Online Onboarding.
- • 3,897 potential customers benefitted.
Mexican Association of Entrepreneurs
We work alongside the Mexican Association of Entrepreneurs (ASEM) to promote entrepreneurship through measures that provide access to information, engagement via social networks, training, defense, public policies and commercial benefits.
- • 12 events.
- • 837 entrepreneurs benefitted
- • Digital coverage encompassing 16,337 people.