• Responsible Banking Report | 2019
Responsible

Banking Model

In 2019, our Sustainability Model evolved into our Responsible Banking Model to help integrate our virtuous circle and the challenges of the Responsible Banking Agenda, allowing us to achieve our mission.


Responsible Banking Model
A better bank for a better world.

Our global culture includes our mission, our vision and our way of working: Simple, Personal and Fair. In addition, it includes eight corporate behaviors and four leadership commitments that are the cornerstone of our bank, a responsible bank.

    To help people and businesses prosper.

    To be the best open financial services platform by acting responsibly and earning the lasting loyalty of our employees, customers, shareholders and communities.






    Simple

    We offer our customers a service that is convenient and products that are easy to understand. We use simple language, and we make our processes better every day.

    Personal

    We offer our customers a personalized service, providing them with products and services that adapt to their needs. We want each and every one of our employees and customers to feel valued and treated as individuals.

    Fair

    We treat our employees and customers fairly and equitably. We are transparent, and we keep our word. We forge good relationships with a wide range of stakeholders because we know that what is good for them is good for Santander.

Being open and inclusive promoting diversity.

Inspiring and executing transformation having a clear strategic vision and delivering sustainable outcomes.

Leading by example by always being Simple, Personal and Fair.

Encouraging the team to prosper supporting its development and making an impact.